Why Making Assumptions Can Cost Your MSP Big

As the owner of an IT Solution Provider or Managed Service Provider (MSP) business, have you ever felt anxious about delivering a proposal or sales pitch to a client, squirming because you “just knew” that they’d find it too expensive? It’s not that the solution you’re presenting in your proposal isn’t the one the client needs – you’re sharing with them *exactly* what they need. Nor is it that you’ve added a large margin to the proposal to boost your profits. In reality, worried about the cost of the proposal you’ve probably reduced your margin to make the whole job more palatable to the client.



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